Brand experience Center opened on January 30, an interactive space designed to showcase Ford expansion for business mobility as well as automotive brand.
Guests are invited in a FordHub inspired, not just from Ford's own innovation and development, but the future of transport in its entirety. Center intends displays transport in new roads by encouraging the imagination.
In the Centre, visitors can explore the map of the world showing how advances in mobility will play a role in the ' city of tomorrow ', as well as have the opportunity to experience the mobility map to track the pulse of New York City. Map offers real-time traffic information to commuters.
Guests can also participate in activities are more fun as the ' last mile ' challenges, the race Board vibrates through a futuristic world using every mode of transportation. Players will get a token for each mobility based on the decision-they do. Also on offer ' Mustang ' Manhattan where guests will don a virtual reality headset and trying to build a Mustang on the top of the Empire State Building.
In addition, Ford stated that he is working with local communities, thought leaders and artists to introduce interactive programs new in FordHub.
The ad describes the expansion of the mobility solutions brand will debut before the Super Bowl kick off on February 5.
Stephen Odell, Ford executive vice President, global marketing, sales and service, said: "Ford was founded on the promise to provide cheap transportation solutions to millions of customers, and this commitment still drives us today. As we expand our business into a company auto and mobility, we use a new experience as FordHub and our first Super Bowl ad that talks about the future, to explain what we mean when we say "we're going forward as much as you can."
In November, the experience of the event speaks to Ford's Uk Marketing Director Lisa Brankin for the brand life skills training to drive. Earlier this month, Hyundai revealed details about the Super Bowl experience-based activities.
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